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What is Family?

Casestudy

What is Family?

Director: Raphael Dias

Client: Ibeu

Agency: Binder

We do not have to think in the same way to speak the same language. Based on this premise the agency has brought us the challenge of gathering original perspectives from people from the most distinctive places in the world to build this series of films about genuine feelings. The result is a series of influential films. Watch beautiful and delicate definitions of family, friendship, success and freedom, brought by people from different American States, China, Mexico, Egypt, Brazil, Colombia, Angola, Germany, Italy and many others at these beautifully structured audiovisual stories.

The Campaign

The Concept