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United Health Group

Casestudy

United Health Group

Director: Bruno Rubim

Client: United Health Group

Agency: Artplan

When the country goes through a strike of this magnitude, many services are affected. In this spot, our mission was to tell the story of how Amil / United Health Group dribbled very well the lack of fuel that could have drastically affected their services. We were looking for statements from CEOs and strategic employees of the group in São Paulo, Rio de Janeiro and Recife and tell this story of overcoming and sacrifice for high-level service.

The Concept